The #ECRCatManNetwork vision is to spread the impact & value of category management as a process based on collaboration across the globe.
We are the guardians of the category management 8 step process.
Our mission is to stand up for a world where category management continues to evolve as a key driver of business success and where a collaborative model is optimising the consumer / shopper efficient response.
By building a community, sharing knowledge and better practices, we unlock the full potential of category management for retailers, manufacturers and service providers
A Steering Committee of leading retailers, manufacturers, service providers and category management experts have selected 6 Hot Topics relevant for category managers throughout the world today.
Each Hot Topic will be the focus of a dedicated webinar and a bespoke survey.
Check out the video above as Dr. Brian Harris + some members of the ECR #CatManNetwork SteerCo reveal the 6 Hot Topics!
Hot Topics Webinar Schedule:
- Collaboration – 19 Sep
- Shopper Insights (Focus on Gen Z) – 19 October
- Omni Channel CatMan – 12 December
- Technology & Tools for CatMan – Feb ‘24
- Sustainability & CatMan – April ‘24
- Category Vision – May ‘24
We look forward to seeing many category managers throughout the world at our 6 Hot Topic Webinars!
Contact Declan for enquiries on the ECR #CatManNetwork Steering Group.