Our Mission

To promote the development & adoption of better practices for joint retailer/supplier initiatives. We encourage active and voluntary collaboration on non-competitive matters between all involved parties.

Who We Are

ECR Ireland encourages long-term co-operation between trading partners to better serve the Irish consumer and drive costs out of the supply chain. It does this by developing industry best practices, promoting their adoption and providing education & guidance on key demand side & supply chain issues. It is committed to the implementation of ECR principles by Irish companies and is a not-for-profit organisation.

What is ECR

Efficient Consumer Response Ireland (ECR) was established in 1998 to promote and educate the Irish Business Community about Efficient Consumer Response and the benefits it brings. It is the official ECR Organisation in Ireland and is a member of ECR Community. The board is comprised of Senior Executives from a selection of retailers & suppliers operating in Ireland whose purpose it is to represent the sectors within which they trade.

ECR Community

ECR Community is the new name for ECR Europe –launched in 1994 to make the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain– following an EGM in Brussels on Feb 26th. Other governance changes are that the Co-Chairs will no longer be retailer & manufacturer representatives but two elected representatives from the ECR Nationals. There are five Directors of ECR Community including four ECR National representatives and a member of the ECR Community Shrinkage & OSA Expert Group.
The ECR Community website can be located at www.ecr-community.org.

ECR Members

Any retailer, manufacturer, supplier or service provider can join ECR Ireland once that company is committed to the ECR vision. Member companies are welcome from all consumer goods value chain sectors including the Food, Drink & Grocery, Pharmacy & Hardware sectors.

Our Board

ECR Ireland Co-Chairs

Declan Carolan
Declan CarolanGeneral Manager ECR Ireland / CO-CHAIR ECR Community
Declan is Co-Chair of ECR Community and General Manager of ECR Ireland. Prior to this, he worked with Superquinn supermarket chain in Ireland for thirteen years, latterly as Head of Supply Chain. He has a Marketing Degree from Trinity College, Dublin and an M.B.A. in Retailing & Wholesaling from the University of Stirling.
Michael Donohoe
Michael DonohoeCO-CHAIR ECR Ireland /Senior Commercial Manager, Tesco Ireland
Michael Donohoe said “Tesco Ireland have been on the Steering Group of ECR Ireland since it started as we see it as a great place for the industry to discuss how best we can work together”. My ambition during my time as Co-Chair will be to see how we can enhance learning and add greater value to all members of ECR Ireland.
Paul Kelly
Paul KellyCO-CHAIR ECR Ireland / Business Unit & Customer Strategy Planning Director, Unilever
Paul Kelly, speaking on his appointment, said “On behalf Unilever, I am delighted to have this opportunity of working with ECR Ireland in an industry leadership role to always seek better ways of working together and serving consumer needs. 

ECR Steering Group 2024

Membership

Is your company interested in joining ECR Ireland? We are now growing to become a global association, with new members joining from all continents.

By becoming a member, you have the opportunity to network with other ECR National Associations, learn and share best practice on global retail trends through our expert groups, quarterly meetings and regular communications. To find out more or to request a copy of our membership brochure, click below.

Membership