Our Mission

To promote the development & adoption of better practices for joint retailer/supplier initiatives. We encourage active and voluntary collaboration on non-competitive matters between all involved parties.

Who We Are

ECR Ireland encourages long-term co-operation between trading partners to better serve the Irish consumer and drive costs out of the supply chain. It does this by developing industry best practices, promoting their adoption and providing education & guidance on key demand side & supply chain issues. It is committed to the implementation of ECR principles by Irish companies and is a not-for-profit organisation.

What is ECR

Efficient Consumer Response Ireland (ECR) was established in 1998 to promote and educate the Irish Business Community about Efficient Consumer Response and the benefits it brings. It is the official ECR Organisation in Ireland and is a member of ECR Community. The board is comprised of Senior Executives from a selection of retailers & suppliers operating in Ireland whose purpose it is to represent the sectors within which they trade.

ECR Community

ECR Community is the new name for ECR Europe –launched in 1994 to make the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain– following an EGM in Brussels on Feb 26th. Other governance changes are that the Co-Chairs will no longer be retailer & manufacturer representatives but two elected representatives from the ECR Nationals. There are five Directors of ECR Community including four ECR National representatives and a member of the ECR Community Shrinkage & OSA Expert Group.
The ECR Community website can be located at www.ecr-community.org.

ECR Members

Any retailer, manufacturer, supplier or service provider can join ECR Ireland once that company is committed to the ECR vision. Member companies are welcome from all consumer goods value chain sectors including the Food, Drink & Grocery, Pharmacy & Hardware sectors.

Our Board

ECR Ireland Co-Chairs

Declan Carolan
Declan CarolanGeneral Manager ECR Ireland / CO-CHAIR ECR Community
Declan is Co-Chair of ECR Community and General Manager of ECR Ireland. Prior to this, he worked with Superquinn supermarket chain in Ireland for thirteen years, latterly as Head of Supply Chain. He has a Marketing Degree from Trinity College, Dublin and an M.B.A. in Retailing & Wholesaling from the University of Stirling.
Helen Kenny
Helen KennyCO-CHAIR ECR Ireland / Deputy CEO, Green Isle Foods
Helen is Co-Chair of ECR Ireland, along with Edel Russell and Declan Carolan. Helen has previously held the positions of Category & Marketing Director and Commercial Director of Green Isle Foods. Helen is a graduate of UCD Michael Smurfit Graduate Business School.
Edel Russell
Edel RussellCO-CHAIR ECR Ireland / Insight & Innovation Director, Musgrave Ltd.
Edel is Co-Chair of ECR Ireland, along with Helen Kenny and Declan Carolan, having joined the board in January 2023. Edel has previously held the positions of Head of Innovation and Innovation, Consumer & IT Director at Musgrave Retail Partners Ireland.

ECR Ireland Steering Committee 2024


Is your company interested in joining ECR Ireland? We are now growing to become a global association, with new members joining from all continents.
By becoming a member, you have the opportunity to network with other ECR National Associations, learn and share best practice on global retail trends through our expert groups, quarterly meetings and regular communications. To find out more or to request a copy of our membership brochure, click below.