Check out the presenters on the Digital Path to Purchase – Leveraging Social Media to Drive Sales

“How to Win in Social Commerce”

Sasha Reyes-Guerra, Director of International Business Development, MikMak

Sasha’s presentation will explore social media shoppable traffic and purchase intent rates – by social platform and product category – based on MikMak proprietary benchmarks, as well as sharing best practices and case studies from leading FMCG brands.

“Choosing the Right Social Media Platform for your Business Needs.”

Ciara Gaughan, Paid Social Account Director, Dentsu Ireland

Ciara’s presentation will give you a brief understanding of how each social media platform works, along with Irish stats to help you decide.