Alana presented a deep dive into the paradoxes and behaviours surrounding Gen Z and youth consumers highlighting their traits, their importance to brands today while illustrating examples of companies who have have successfully engaged with authenticity, honesty & transparency.


  • Download the French FAQ on Environmental Labeling from the Institut du Commerce HERE.
  • Find details on the Institut du Commerce working group HERE.
  • Find details on the Consumer Goods Forum ‘Collaboration for Healthier Lives’, which supports this important work HERE.


If you are interested in getting involved on this topic or finding out more, please contact or