2014 Digital Marketing Award Winner

The winner of the 2014 Digital Marketing Award was MJ Tierney, PR & Marketing co-ordinator from Topaz with his entry 'Play or Park'. This loyalty programme was about breaking the mundane chore of refuelling into a rewarding and fun experience loved by an increasing number of customers.






ECR Ireland Category Management & Shopper Marketing Conference 2014

Our annual conference was held on November 11th, 2014, at the Clyde Court Hotel in Ballsbridge, Dubiln 4. The theme was 'Influence the Shopper Online & In-Store. There were over 150 attendees and 15 speakers. There were presentations by the 5 finalists of the ECR Digital Awards 2014 and the 4 finalists of the Catman & Shopper Marketing Awards 2014.