2014 Digital Marketing Award Winner
The winner of the 2014 Digital Marketing Award was MJ Tierney, PR & Marketing co-ordinator from Topaz with his entry 'Play or Park'. This loyalty programme was about breaking the mundane chore of refuelling into a rewarding and fun experience loved by an increasing number of customers.
Our annual conference was held on November 11th, 2014, at the Clyde Court Hotel in Ballsbridge, Dubiln 4. The theme was 'Influence the Shopper Online & In-Store. There were over 150 attendees and 15 speakers. There were presentations by the 5 finalists of the ECR Digital Awards 2014 and the 4 finalists of the Catman & Shopper Marketing Awards 2014.