PREVIOUS ECR SHOPPER CONFERENCES:

⇒  ECR Ireland Category Management & Shopper Marketing Conference, on November 11th, 2015. The theme was "Serving the Shopper- insight & instore action" focusing on successful Irish case studies that used insight to positively influence the consumer or shopper through in-store activation or digital means.

⇒ ECR Ireland Category Management & Shopper Marketing Conference, on November 11th, 2014. The theme was 'Influence the Shopper Online & In-Store", with the objetive to recognise the initiative that has most successfully influenced consumers/shoppers through digital means in the retail and consumer packaged goods sector.

 ECR Ireland Category Management & Shopper Marketing Conference, on November 12th, 2013. The theme was "Making it happen in-store", is the point where all consumer research, shipper marketing, asvertising, price, promotion, packaging and NPD should meet as one overwhelming proposition to the shopper.

 ECR Ireland Category Management & Shopper Marketing Conference, on November 13rd, 2012. The theme was "Shopper Insights & In-Store Action"a revolution is taking place in the workd if category management- globally and in Ireland too.

 ECR Ireland Category Management & Shopper Marketing Conference, on November 8th, 2011. The theme was "The Path to Purchase"examines the impact of category management and shopper marketing along the path to purchase. If will show how Irish retailers & suppliers are meeting with success by changing the game in tough economic conditions. 

 ECR Ireland Category Management & Shopper Marketing Conference, on November 9th, 2010. The theme was "Category Management In Practice in Ireland Today", is designed for all those involved in category management or with an interes in becoming involved.