|We are the guardians of the category management 8 step process.
Our mission is to stand up for a world where category management continues to evolve as a key driver of business success and where a collaborative model is optimising the consumer / shopper efficient response.
Through community-building and knowledge sharing, we aim to unleash the complete potential of category management for retailers, manufacturers, and service providers. A Steering Committee, comprising of industry leaders and experts, has identified 6 Hot Topics crucial for category managers worldwide. These topics will be explored through dedicated webinars and customized surveys.
Hot Topics Webinar Schedule:
- Collaboration – 19 Sep
- Shopper Insights (Focus on Gen Z) – 19 October
- Omni Channel CatMan – 12 December
- Technology & Tools for CatMan – Feb ‘24
- Sustainability & CatMan – April ‘24
- Category Vision – May ‘24
We look forward to seeing many category managers throughout the world at our 6 Hot Topic Webinars!
Contact Declan for enquiries on the ECR #CatManNetwork Steering Group.