Have you seen the hottest webinar of September?

If you have missed it, don’t worry, it’s not too late to dive into the insights from “#ECRCatManNetwork Hot Topic #1 Collaboration!”

Check out the link below for the webinar recap and uncover the secrets of successful collaboration.

Watch here the Hot Topic #1 – Collaboration
Webinar & Hot Topic #1 Collaboration

Presenters

“Supplier and Retailer Collaboration:

Category Management “

With a specific lens on category management, He shares how strong engagement can drive growth and investment from both parties.

Simon Knapp

Director, Global Client Development

Advantage Group International
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“Shopper & Consumer,

keys for better internal collaboration”

Well differentiating the Shopper and the Consumer can be a great asset for a better collaboration and a clear role definition for the Category management.

Frank Bonnamour

Global Category Management Director

Lactalis Group
Get the Insights Click here

 

How to retain drug customers to pharmacies through collaboration between industry and retail?

Through the culture of the customer at the centre Ache developed a program of excellence in the service to the drug shop.

The program aims to improve the experience of buying medicines at the pharmacy counter and thus support the retailer in its loyalty.

Gabriela Valentin

Head Trade Marketing

Aché Laboratórios
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“Turbocharging customer collaboration through Joint Value Creation”

Focusing on how we can collaborate with our customers to drive mutual Category, Commercial and value growth.

Sharing the approach we take in HEINEKEN with some tip & tricks along the way.

Ruth Hankin

Capabilities Manager

Heineken Europe
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Get the Insights Click here

Survey Results and Analysis
ECR #CatManNetwork survey on Collaboration

Each webinar in the series will feature a tailored ECR #CatManNetwork Survey related to the Hot Topic. This ensures up-to-date research findings for each webinar’s start. An ECR #CatManNetwork Subgroup will analyse feedback, and Steffen will present the insights. The survey for the second Hot Topic (#2: Shopper Insights) will follow, with strong encouragement for widespread participation.

Steffen Schöne

Chief Operating Officer

Yagora GmbH

The #ECRCatManNetwork vision is to spread the impact & value of category management as a process based on collaboration across the globe.
We are the guardians of the category management 8 step process.

Our mission is to stand up for a world where category management continues to evolve as a key driver of business success and where a collaborative model is optimising the consumer / shopper efficient response.

Through community-building and knowledge sharing, we aim to unleash the complete potential of category management for retailers, manufacturers, and service providers. A Steering Committee, comprising of industry leaders and experts, has identified 6 Hot Topics crucial for category managers worldwide. These topics will be explored through dedicated webinars and customized surveys.

Hot Topics Webinar Schedule:

  1. Collaboration – 19 Sep
  2. Shopper Insights (Focus on Gen Z) – 19 October
  3. Omni Channel CatMan – 12 December
  4. Technology & Tools for CatMan – Feb ‘24
  5. Sustainability & CatMan – April ‘24
  6. Category Vision – May ‘24

We look forward to seeing many category managers throughout the world at our 6 Hot Topic Webinars!

Declan Carolan

Co Chair

ECR Community

Contact Declan for enquiries on the ECR #CatManNetwork Steering Group.
Check out the video below as Dr. Brian Harris + some members of the ECR #CatManNetwork SteerCo reveal the 6 Hot Topics!

Register for Webinars 1-3 HERE

Register for Webinars 4-6 HERE