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View a recording of the webinar here https://transcripts.gotomeeting.com/#/s/22f6bcf2a5958af914f4ad0933a4990757d1937a15f861eae3fbfdbae186c975

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Please find attached the presentations from Ken & Colm.

1. “The twenty truths of the environmentally conscious consumer” - Ken Wall, Boyne Valley

2. “ Shopper Intelligence 2020: What does Sustainability mean to Irish shoppers?” – Colm Rooney, Shopper Intelligence

SUMMARY

1. “The twenty truths of the environmentally conscious consumer” - Ken Wall, Boyne Valley
a. A user focused approached to creating sustainable shopping behaviours through education, awareness and product market fit.
b. Green Aware shared their journey & marketing strategy of bringing a new brand from concept to shelf demonstrating how we can all #DoBitsHelpLots to help the environment.
c. Listed were 20 insights into understanding how the consumer feels about sustainability
d. Based on these insights, the “Brand Lexicon” and a “Checklist for success” for Green Award was established.

2. “ Shopper Intelligence 2020: What does Sustainability mean to Irish shoppers?” – Colm Rooney, Shopper Intelligence
a. Based on 20,000+ interviews with Irish shoppers, Colm shared some of the insights from this year’s program specifically around sustainability and the environment.
b. The only metric that is significantly shifting in priority/importance for Irish shoppers over 3 years is ‘Environment/ Sustainability’.
c. However, Irish shoppers are increasingly dissatisfied with how the industry is dealing with the environment…
d. Irish shoppers see ‘packaging’ as the key priority when they talk about the environment.  Perhaps this is because this is the piece that they understand the best and feel like they can do something about as they packaging is tangible and incurs a waste disposal cost?