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ECR Community’s New Website

We are delighted to announce that the ECR Community website will be live from December 7th 2016 and can be located at www.ecr-community.org.

Following on from our launch as ECR Community earlier in September 2016, the new website is pivotal as we fulfil our purpose as being a flagship for collaborating, delivering consumer benefits by bringing together manufacturers, retailers and service providers within each member country. 

The new website has a distinctly contemporary feel, with an emphasis on images rather than text, making navigation easier regardless of the user’s language.

Site functions include; an ECR Blog with opinions from across the community on hot topic, a news feed from ECR Nationals which will allow frequent updates on a range of ECR Activation Projects, a calendar with an overview of all ECR Community events, access to ECR Publications and finally links across Europe to national sites with contact details for each member organisation.  

Declan Carolan, CEO of ECR Ireland and Co-chair of ECR Community, said: “The ECR Community Website will act as a reference point for all things ECR and highlight the significant activity undertaken by the ECR Nationals and the Shrink & OSA Group throughout Europe.  In addition to promoting awareness of ECR activities, it will also endorse the concept of Efficient Consumer Response by publishing relevant news, blogs and insight articles generated throughout the ECR Community.”

For more information or to enquire about becoming involved with ECR, please contact your local ECR National. For information regarding ECR Community website please contact jennifer.murphy@ecr-community.org.

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Announcement ECR Europe becomes ECR Community

For more than 20 years, ECR Europe has been the focal point for consumer goods retailers and manufacturers to work together for the benefit of consumers across Europe. Now, its work will continue to grow under the new name of ECR Community. 

The ECR Community is owned and managed by the ECR National Associations, which span Europe and the international ECR Shrink and On Shelf Availability group. These associations are supported by over 1,800 retailers, manufacturers and service providers.

Declan Carolan, CEO of ECR Ireland and Co-chair of ECR Community, said: “The changes to ECR have been made to streamline the system. Companies participate in huge numbers through their national ECR associations and many engage globally through the Consumer Goods Forum.  But there is no longer a need for companies to join at a European level too, because the national organisations are doing all the co-ordination required.

“This fresh approach has given us renewed focus and energy, and we intend to be a stronger force for collaboration than ever.”

The mission of the ECR Community is “Transforming the way we work together to fulfil consumer wishes better, faster and at less cost”. Through the Community, national associations work together on a wide range of activities and materials, the first of which has recently been published. “Best Practice in Implementing VMI” (Vendor Managed Inventory) is a guide that pulls together expertise and experience across Europe. It includes theory and practical tools and is free to download at www.gs1.ch/ecr
Other ECR activities underway, at a national or international level, include:
• Sell More, Waste Less – a programme managed by the ECR Shrink & OSA Group to help retailers reduce losses from their stores and improve on-shelf availability
• Influencing the Shopper – best practice in category management and shopper marketing
• Logistics Pooling – guidance for companies on how to combine forces to improve efficiency
• Food Waste reduction – a series of activities to minimise food waste throughout the food chain, including by channelling products to people in need
• Omni-channel retailing – advice on how to combine “bricks and clicks” to deliver the best overall service to consumers

Joanne Denney-Finch, Chief Executive of IGD, said: “As the owners of ECR UK, we are delighted to be founder members of the ECR Community. We are great believers in sharing and learning from others. The international heritage of ECR is immense and has made a big impact on the thinking and practices of the food and grocery industry. We are committed to help build an ever brighter future for our industry.”

For more information or to enquire about becoming involved with ECR, please contact your local ECR Ireland.

E: declancarolan@ecrireland.ie
P: 01 477 3284
W: www.ecrireland.ie


THE ROLE OF ECR COMMUNITY

"Working together to fulfil consumer wishes better, faster, at less cost and in a sustainable way"


The ECR ("Efficient Consumer Response") movement effectively began in the mid-nineties and was characterized by the emergence of new principles of collaborative management along the supply chain.

ECR Community through its network of national associations gathers together all value chain partners: retailers, manufacturers and service providers, who share a common belief that by working together we can bring transformational change to our industry that benefits our shoppers and consumers. The ECR movement promotes collaboration between trading partners on non-competitive matters that support the delivery of better goods and services to consumers and shoppers in a more efficient and sustainable model.
This collaboration is captured in the ECR mission above.

ECR Community, through its network of national associations leads the way in developing and piloting best practices and processes that are embedded in the daily way that we do business.

"Sell More, Waste Less"

The Ecr Community Shrinkage and On-Shelf Availability Group.

Checkout's article


ECR Community Newsletter March 2016 available now

To read the ECR Community Newsletter March 2016 click here


ECR Europe CatMan & Shopper Survey 2014

To download the output from this survey click here >>>


ECR Europe Member Countries

Country Organisation
Austria ECR AUSTRIA / GS1 AUSTRIA
Baltics (Latvia, Lithuania, Estonia) ECR BALTICS
Belgilux GS1 BELGILUX
Croatia GS1 CROATIA
Cyprus ECR Cyprus
Czech & Slovak ECR CZECH & SLOVAKIA.
Finland GS1 FINLAND
France ECR FRANCE
Greece ECR HELLAS
Hungary GS1 HUNGARY/ECR HUNGARY
Ireland ECR IRELAND
Italy ECR ITALY
Netherlands GS1 NEDERLAND
Poland ECR Poland
Portugal GS1 PORTUGAL
Romania ECR Romania
Russia ECR RUSSIA
Spain ECR SPAIN
Sweden ECR SWEDEN
Switzerland GS1 SWITZERLAND
Uk IGD / ECR UK

 

ECR Community & The CGF 

The Consumer Goods Forum (CGF) is a global association.  Its mission is to bring together consumer goods manufacturers and retailers in pursuit of business practices for efficiency and positive change across our industry benefiting shoppers, consumers and the world without impeding competition.  While the CPG is global, ECR Community is regional & local.  Both associations have similar objectives and closer & mutually beneficial integration will commence between both parties during 2015.