Welcome to the ECR Shopper Conference & Awards 2026
The ECR Shopper Conference & Awards 2026 brings together retailers, brands, agencies and industry leaders to celebrate excellence in shopper marketing, customer experience and collaborative growth.
The awards recognise outstanding shopper marketing initiatives, retailer-brand collaborations, in-store innovations and customer engagement programs that have delivered measurable business results and created exceptional shopper experiences.
Join us for a day of inspiration, insight, networking and recognition as we showcase the initiatives that are transforming the shopper journey.
Get to Know the Shopper Conference Speakers
Sponsored by Elevate
Gerard O’Neill, Chairman, Amarach Research
Seeking Growth in 2027: momentum, runways & cliffs
Simon Dunn, Managing Director, Optima Retail
The Future of Category Management
A research-led look at the future of Category Management. From AI to integrated insight and closer digital collaboration, we explore some of challenges, and the emerging opportunities to deliver a stronger triple win for Shopper, Retailer and Manufacturer.
Meet the Finalists
New Product Launch Award
Celebrating successful launches of a new products.
Sponsored by WorldPanel by Numerator
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Holly McQuillan, Senior Brand Manager, Boyne Valley Group & Gillian Barry, Senior National Account Manager, BVG
Latika Gupta, Shopper Marketing Manager, Unilever Ireland
Caroline Hyde, Marketing Manager, Britvic Ireland
Digital Retail Award
Transforming shopper experiences through digital innovation
Sponsored by ReAction
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Roisin O’Connor, Client Solutions Lead, Elevate & Diageo
Beyond Loyalty: Building Maxol’s Digital Customer Platform
Ciaran Gilsenan, Marketing Promotions Manager, The Maxol Group & Nikki Maguire, Head of Marketing, The Maxol Group
Seamus McElligott, Client Solutions Lead, Elevate
Shopper Marketing Award
Influencing shoppers with impactful marketing excellence.
Sponsored by Goosebump
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Tara Cronin, Brand Activations Lead, Elevate & Aisling Twomey, Marketing Manager, Donegal Catch at Green Isle Foods
Mallaidh McGoona, Marketing Manager, DMC Foods & Keelin Brady, Media Planner,Tesco Media
Elaine O’Toole, Senior Brand Manager, Kinisla & Grace O’Donoghue, Account Director, Goosebump
Eilis Hamilton, Marketing Manager, The Maxol Group & Nikki Maguire, Head of Marketing, The Maxol Group
Stuart Scott, Retail Shopper Marketing Manager, Tirlán
Category Growth Award
Driving category growth through insight and collaboration.
Sponsored by Shopper Intelligence
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Goal-Driven Growth: How Unilever Leveraged World Cup Fever to Grow Tesco’s Personal Care Category
Emma Hickey, Assistant Brand Manager & Sarah Biggs, Category Manager, Unilever
Adele Rodgers, Senior Category Manager, Britvic Ireland
Aoife Hallihan, Coffee Customer Category Manager, Nestlé Ireland & Adrian Brannigan, Category Buying Manager, Tesco Ireland
Meet Our Exhibitors
Take the opportunity to meet our exhibitors, learn about the latest industry developments and connect with organisations helping to drive retail and FMCG performance. Stop by their stands, ask questions and expand your network.
Check out The ECR Shopper Conference & Awards 2025