Circular Economy

The global resource & waste management crisis, and the deep transformation of consumer expectations and behaviours, and the work being done as part of the EU Circular Economy Package, means the Retail and Consumer Goods sector needs to rapidly reinvent the way consumer products are sold.

The purpose of this focus area is to

  • to signpost & promote education and awareness on the Circular Economy to our members – case studies, best practice examples etc.
  • to encourage collaboration on global circular economy activities across the supply chain of retailers and manufacturers.


This focus area was established in 2019 and is currently made up of representatives from ECR France (Institut du Commerce), ECR Austria, ECR Italy, and ECR Ireland. For more information about how to get involved please contact

ECR Circular Framework

ECR Community Circular Economy Resources

  • 2022 – 4 webinars
  • 2019 – 3 webinars

Circular Economy Case Studies Review– 18 circular case studies from the retail & CPG sector [published 2021].

Useful Links

Global Packaging Design for Recycling Guidelines

EU Circular Economy Package

Ellen Macarthur Foundation

Kantar Report: Consumer Response To Plastic Waste

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