Supply chain management is aimed at providing the end consumers with the products they need at the time and place they need. The links in supply chain all need to work together to achieve that goal.

Efficient Consumer Response (ECR) is a philosophy and a professional association that promotes collaboration bet- ween consumer goods retail supply chain partners – retailers, manufacturers and service providers. These trading partners share a common belief that by working together on non-com- petitive matters it is possible to increase value to all parties in the value chain including end consumers.

Published by ECR Switzerland, 2016
Supported by GS1 Switzerland