Checkout a video message from ECR Co-Chairs Anne Scullion, Diageo & John Brennan, Tesco HERE (Oct 2020)


Tesco Ireland Category Director appointed Co-Chair of ECR Ireland (2019)

ECR Ireland is delighted to announce John Brennan, fresh category director, Tesco Ireland has been elected as its new retailer Co-Chair.

Joining Jim Cummins (Irish Distillers Pernod Ricard) as Co-Chair, John subsumes the role following Brian Donaldson, CEO, The Maxol Group.

John Brennan, speaking on his appointment, said “On behalf of the team at Tesco, I am delighted to have this opportunity of working with ECR Ireland in an industry leadership role to advance how trading partners can work better together.  The traditional focus areas of ECR are Category Management and Supply Chain Management and ECR Ireland hosts important Workgroups, Conferences and Awards in these areas being renowned as the flagship for collaboration and peer-to-peer networking. Notwithstanding these core activities, ECR Ireland will launch a special interest group on food & plastic waste with Tesco Ireland delighted to take a leading role in its set-up and facilitation.”

Declan Carolan, General Manager, ECR Ireland and Co-Chair, ECR Community says “I wish to offer extreme thanks and gratitude to Brian Donaldson for the unstinting service towards ECR Ireland during his tenure as ECR Co-Chair over the previous three years.  Brian has recently become Chairperson of Retail Ireland and I wish him well in this role.  I am delighted that John and Tesco Ireland will play a leading role in ECR Ireland for the next three years.  Tesco Ireland has been a pivotal member of ECR Ireland for many years and are passionate about reducing food waste and play a leading industry role in doing so.  I really look forward to exciting times ahead in this capacity.”

John will join Jim Cummins (Irish Distillers Pernod Ricard) as the new ECR Ireland Co-Chair Team. John & Jim are keen to review current ECR activities and consider how participation in the ECR Ireland events & activities can add extra value to retailers, suppliers and service providers and how ECR can serve as a conduit to peer-to-peer networking in Ireland at all levels.


ECR Ireland Steering Group 2021

Co Chairs

  • John Brennan, Tesco Ireland
  • Anne Scullion, Diageo

Steering Group

  • Eoin Butler, Musgrave Retail Partners Ireland
  • Simon Marriott, BWG Foods
  • Jim Cummins, Irish Distiller Pernod Ricard
  • Sarah Love, Goosebump
  • Andrew Shaw, Nestle Ireland
  • David Keeling, Keeling Retail
  • Brian Donaldson, The Maxol Group
  • Gill Irvine, Unilever
  • Miriam Walker, Glanbia
  • Michael Lyttle, Hilton Foods
  • Oswaldo Quiros, Kerry Foods
  • Eoghan Phelan, V360
  • Colm O'Brien, IBM
  • Mike Byrne, GS1 Ireland
  • Katy Winter, dunnhumby Ireland

Who We Are

ECR Ireland encourages long-term co-operation between trading partners to better serve the Irish consumer and drive costs out of the supply chain. It does this by developing industry best practices, promoting their adoption and providing education & guidance on key demand side & supply chain issues. It is committed to the implementation of ECR principles by Irish companies and is a not-for-profit organisation.

What is ECR

Efficient Consumer Response Ireland (ECR) was established in 1998 to promote and educate the Irish Business Community about Efficient Consumer Response and the benefits it brings. It is the official ECR Organisation in Ireland and is a member of ECR Community. The board is comprised of Senior Executives from a selection of retailers & suppliers operating in Ireland whose purpose it is to represent the sectors within which they trade.

ECR Members

Any retailer, manufacturer, supplier or service provider can join ECR Ireland once that company is committed to the ECR vision. Member companies are welcome from all consumer goods value chain sectors including the Food, Drink & Grocery, Pharmacy & Hardware sectors.

ECR Community

ECR Community is the new name for ECR Europe -launched in 1994 to make the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain- following an EGM in Brussels on Feb 26th.  Other governance changes are that the Co-Chairs will no longer be retailer & manufacturer representatives but two elected representatives from the ECR Nationals. There are five Directors of ECR Community including four ECR National representatives and a member of the ECR Community Shrinkage & OSA Expert Group.
The ECR Community website can be located at

Our Mission

To promote the development & adoption of better practices for joint retailer/supplier initiatives. We encourage active and voluntary collaboration on non-competitive matters between all involved parties.