Who We Are

ECR Ireland encourages long-term co-operation between trading partners to better serve the Irish consumer and drive costs out of the supply chain. It does this by developing industry best practices, promoting their adoption and providing education & guidance on key demand side & supply chain issues. It is committed to the implementation of ECR principles by Irish companies and is a not-for-profit organisation.

What is ECR

Efficient Consumer Response Ireland (ECR) was established in 1998 to promote and educate the Irish Business Community about Efficient Consumer Response and the benefits it brings. It is the official ECR Organisation in Ireland and is a member of ECR Community. The board is comprised of Senior Executives from a selection of retailers & suppliers operating in Ireland whose purpose it is to represent the sectors within which they trade.

ECR Members

Any retailer, manufacturer, supplier or service provider can join ECR Ireland once that company is committed to the ECR vision. Member companies are welcome from all consumer goods value chain sectors including the Food, Drink & Grocery, Pharmacy & Hardware sectors.

ECR Community

ECR Community is the new name for ECR Europe -launched in 1994 to make the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain- following an EGM in Brussels on Feb 26th.  Other governance changes are that the Co-Chairs will no longer be retailer & manufacturer representatives but two elected representatives from the ECR Nationals. There are five Directors of ECR Community including four ECR National representatives and a member of the ECR Community Shrinkage & OSA Expert Group.
The ECR Community website can be located at www.ecr-community.org.

Our Mission

To promote the development & adoption of better practices for joint retailer/supplier initiatives. We encourage active and voluntary collaboration on non-competitive matters between all involved parties.

Download event calendar 2017

ECR Steering Group 2017
Supplier Co-Chair
Jim Cummins, Irish Distillers Pernod Ricard
Retailer Co-Chair-
Brian Donaldson, Maxol Group
Steering Group
Joe Manning, Tesco Ireland
David O' Neill, ESMA
Simon Marriott, BWG Foods
Alex Hughes, Diageo
David Keeling, Keelings
Owen McFeelewy, PWC
Alan Freehill, Johnson & Johnson
John Casey, Donworth Capital
Luke Hanlon, MRPI,
David Cotter, P&G Ireland
John McCarthy, Unilever
John Twomey, Kerry Foods
Colm O’Brien, IBM
Mike Byrne, GS1 Ireland

4 Pillars of ECR 

ECR will develop better practices within these pillars & promote their adoption & awareness throughout the industry.