ECR Digital Retail Webinar
The Future of Retail Media: Data, Delivery & Digital Innovation
On Thursday, 26th June 2025, ECR Ireland hosted its latest Digital Retail Webinar, focusing on the future of retail media and how data, delivery and technology are transforming the industry. The session was chaired by Eoghan Phelan, Managing Director at V360°, who guided the conversation and introduced the speakers.
The webinar began with George Turnbull, Senior Advisor, Enterprise Sales at Epsilon, who opened with a broad overview of how digital transformation is influencing retail media. He spoke about the increasing role of first-party data, growing demand for measurable results and the importance of creating partnerships between brands, retailers and technology providers.
Next, Seth Tapsfield, Retail and CPG Director at LiveRamp, discussed the role of data collaboration in helping businesses improve their marketing and media performance. He explained how clean rooms offer a privacy-safe environment for companies to connect their data and gain better visibility into customer behaviour. Seth also shared several case studies, including work with Tesco and Coca-Cola, showing how data-driven strategies can support brand growth and improve campaign results.
Closing the session was Orlagh Newman, Client Director at Deliveroo Media, who spoke about the growth of quick commerce and the value of Deliveroo as both a retail platform and media channel. Orlagh highlighted how Deliveroo’s engaged customer base and national reach are helping brands connect with shoppers during high-intent moments. She shared campaign examples from brands like Pizza Hut and ITV, showing how Deliveroo supports both awareness and conversion.
Thank you to everyone who joined us for this informative session. If you missed it, you can catch the full recording online.
