Shopper Workshop

CR Shopper Workshop
June 05, 2025 at Allied Global Marketing (TBC)
“ECR Shopper Workshop on Influencers”

Persuasion is one of the factors that can be leveraged to influence the shopper choice at the point of sale.

In your groups, we discuss how you can use recommendation and advocacy to bring to life the Category Growth opportunity and ethically persuade shoppers to buy your brand.

Agenda 

09.00 Arrive

09.30 – 12.00

1. Rob Kenny – PR agency owner – pitfalls of using influencers
2. Jimmy’s Iced Coffee case study

• • Britvic
  • Allied Global Marketing
  • James Doyle (TBC)

3. Break out Groups & Feedback