ECR Shopper Conference & Awards 2023

Thursday 05 October 2023
Guinness Storehouse, Dublin 8.
09.00 – 15.30

3 ECR Awards – 12 Finalists
All finalists present their case studies – Audience vote for Award winners!

Book ECR Shopper Conference Tickets Here

Key Note Speakers

Retail Renaissance:

Is Retail Media The Key to Elevating Shopper Experience?

Toby Desforges

President EMEA & Director of Strategic Innovation, Engage.

Co-author of “The Shopper Marketing Revolution”

The retail media goldrush

  • Why is Retail Media such a buzzword, is it well understood, and why is so much investment pouring into it?

Influencing shopper behaviour

  • What causes us to buy, and what roles do retail media play?

Collaborating to deliver an enhanced shopper experience

  • How can brands and retailers collaborate to enhance shoppers’ experience?

Macro economic overview

Danny McCoy

Chief Executive Officer, Ibec

Danny will give an overview of the economic trading environment at hand and likely future conditions.

Consumer & Shopper Insights

Edel Russell

Insight & Innovation Director, The Musgrave Group

Edel will explore the latest trends in consumer & shopper behaviour and give insight on Musgrave’s future expectations accordingly.

The ECR Awards Finalists


Michelle Brennan – Group Account Director

Michelle will consider the likely future trends within shopper marketing plus will host the ECR Shopper Marketing Awards and Q&A with all finalists.

Birds Eye Chicken Grills

Birds Eye Chicken Grills – ‘Add a bit of magic to your mealtimes’ campaign

Rachael Madill, Brand Manager, Bird’s Eye

O’Donnells Crisps

O’Donnell’s Crisps ‘Taste Above All Else’

Eileen Cooney, Account Director Oliver Ireland

Britvic & Dunnhumby

How Retail Media is reshaping how the customer shops?

Niamh Blighe, Senior Shopper Marketing Manager, Britvic. Claire Mulhall, Senior Campaign Manager, dunnhumbyMedia.


Win on the Double with Denny

Shauna Moran – Brand Manager, Pilgrim’s Food Masters

Molson Coors

Madrí Excepcional Through the Line Launch

Lesley Pregnall, Customer Activation & Operations Director, Molson Coors Beverage Company

Britvic & Oliver

Miwadi Flavoured Concentrate: Anytime is MiWadi Time.

Ciara Farrington, Shopper Marketing Manager, Britvic


Eoghan Phelan – Managing Director

Eoghan will give a future oriented outlook for the digital path to purchase plus host the ECR Digital Path to Purchase Awards and Q&A with all finalists.

Tesco Ireland & Unilever

Persil Sustainable Packaging & Cold Wash Initiative

Bird’s Eye Goodfellas Frozen Chicken Meals

Welcome to the Family – Goodfella’s Ready Meals launch

Julie Rowan, Brand Manager, Bird’s Eye

Shopper Intelligence

Colm Rooney – Country Manager

Colm will deliver a Category Management overview plus host the ECR Category Management Awards and Q&A with the finalists.

Bird’s Eye

Reviving a brand in the wake of inflation. A cross functional approach from Birds Eye’s Category & Revenue Growth teams.

Scott Dunne, Revenue Growth Manager, Bird’s Eye

Rebecca Drew, Category and Insights Manager, Bird’s Eye


Laws and Logic – Understanding Shopper Occasions to Create a Winning Pack Architecture

Karl O’Rourke, Category Manager, Heineken

Unilever & Tesco Ireland

Unilever H&B Beauty Bay – Permanent Fixturisation solution with Tesco Ireland.

Niamh Moran, Shopper Marketing Manager, Beauty & Personal Care, Unilever

V360° & Pepsico

Future Of Snacks – Creating a “Glocal” category growth strategy.

Robert Flavin, Director, Strategic Planning, V360°

The ECR Awards are unique.

They are the only Awards whereby the finalists present their campaigns and the audience vote for the Award Winners!

This format allows companies to showcase their expertise, capabilities and ability to drive growth & collaborate.

It is the best destination for demand side professionals to learn about effective consumer & shopper campaigns in Ireland and hear how they worked.


€249 each

OFFER = 5 for 4

(ECR Non Members €299)

Book ECR Shopper Conference Tickets Here

ECR SteerCo Meetings

May 23, 2024 @ 10:00 am - 12:00 pm