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Cuisine de France win ECR CatMan Award 2011
Cuisine de France were announced as recipients of the ECR CatMan Award 2011 at the Path to Purchase Conference on Nov 8th.Cuisine de France showed that an effective category management strategy can be a game changer in modern Irish retailing. The great success that Cuisine de France had was due to identifying a clear consumer need and developing a category management approach that improved product availability while exploiting the consumer opportunity by time of day and day of week.
In presenting the Award, David Cotter, Co-Chair of ECR Ireland said "As a panel of judges we believe by combining supply & demand side strategies, to solve a consumer & retailer need combined with excellent shopper marketing and impressive national results that Cuisine de France were worthy recipients of the 2011 Award"
Pictured are Alan Gilson & Brian Keating receiving their Award.
ECR Ireland announces new Co-Chairs
September 2011
ECR Ireland is delighted to announce its new Co-Chairs as John Casey, Supply Chain & Corporate Services Director, Dunnes Stores and David Cotter, Country Manager, P&G Ireland. Full details here
ECR Consumer & Shopper Journey
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The ECR Consumer & Shopper Journey Framework
The framework was jointly launched by ECR Europe and the US Commission on Shopper Marketing in April and at the ECR Ireland Conference in May. It is set to revolutionise global shopper-centric marketing methods.The ECR Ireland C&SJ Learning Programme
ECR Ireland is facilitating a Learning Programme with the objective of ensuring that its members become early adopters & experts in the application of the Consumer & Shopper Journey Framework.Click here for full details
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The world is changing, Ireland is changing and shoppers are changing – every company needs to keep pace. The successful companies of the future will be those that use collaborative opportunities to drive efficiency and business growth.
The ECR Ireland Annual Conference, "Meeting the Future Together" took place on 26th May 2011. It focused on the changes to the global & domestic economy, its impact on our industry and the effect it is having on the shopper & consumer. The Conference emphasised the benefits of working together to develop better practices and launched the ECR Consumer & Shopper Journey Framework ... the next step from Category Management.
Download presentations here
Join ECR Ireland 2011
Efficient Consumer Response Ireland is about Irish based companies working together to satisfy Irish consumer wishes and to drive out unnecessary costs from the supply chain.All retailers & suppliers of consumer products in Ireland are invited to join ECR Ireland 2011.
ECR Membership Details - ECR Membership Brochure 2011 - Service Providers Membership Details
ECR Ireland
Supply Chain Workgroup
The group is formed by retailers, suppliers and logistics service providers involved in the warehousing & distribution of consumer goods in Ireland who wish to work collaboratively to advance the standards of supply chain management in Ireland
ECR Ireland Shrinkage
Learning Programme
ECR Ireland has established a Shrinkage Learning Programme which will allow participants to develop better Shrinkage Management Practices while learning from other participants' experiences.
ECR Ireland
Competition Law
Seminar
Mason Hayes + Curran seminar for ECR members.
Download the presentation here ...ECR Ireland
CatMan in Pharmacy
Seminar
What is CatMan for the Irish Pharmacy sector?
Download presentations here ...Join the ECR CatMan Workgroup
"Advancing the standards of Category Management in Ireland"
The Workgroup is co-chaired by Susan D'Arcy, Unilever & Jane Ryan, Topaz Energy and will focus on the following areas for 2011
1. Shopper Marketing and the Consumer & Shopper Journey
2. Macro Space Planning
3. CatMan in Pharmacy
4. CatMan Training
5. Benchmarking
More on ECR Ireland CatMan Workgroup
