ECR Ireland Promotes the Development & Adoption of Better Practices Between Retailers & Suppliers
Join ECR Ireland 2013
ECR Ireland launches 2 major Supply Chain initiatives
1. On-Shelf-Availability Programme
This Learning Programme will pair together retailers, suppliers & 3rd party logistics providers to work together to improve product availability.Download OSA Programme details here
2. Shared Logistics Project
A facilitated forum in which retailers, suppliers and 3rd party logistics providers can meet to investigate opportunities of sharing transportation.Download Shared Logistics Project details here
Both projects begin on April 17th.
Confirm your attendance with ECR Ireland here
Upcoming ECR Ireland Training Courses
Macro Store Planning
5th February
Does your store layout satisfy shopper missions?
Is the store layout representative of the needs of today's shoppers?
The ECR Macro Store Planning Training Course will show how to do this using the latest management processes.
Consumer & Shopper Journey Framework 19th - 20th February
Who are Your Shoppers and Consumers What are their needs / motivations?
Why do they Consume or plan a trip What influences them? Pre Store Motivations ..
What are their Shopper Missions?
Where do they choose to shop How do we influence them in channel and store choice?
Learn how to optimize missions
Leave with an Action Plan for your Category / Brand
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ECR IRELAND CATMAN AWARDS 2012
New for 2012
ECR Ireland CatMan Award Winner 2012 will represent Ireland at 1st ECR Europe Awards in May 2013Download entry details here
ECR Ireland Publication
How to Layout a Retail Store - A Practical Guide to Macro Space Planning
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Download Here
ECR IRELAND FOCUS AREAS
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PEOPLE
ECR focus areas rely on people working cross functionally and collaborating with trading partners. Participation with ECR Ireland will improve the knowledge & skills of our people.
SHOPPER
The ECR Category Management Workgroup enables category management professionals to connect with peers with the objective of advancing the standards of category management in Ireland.
SUPPLY
The ECR Supply Chain Workgroup aims to be the foremost Grocery supply chain network in Ireland.
The ECR Shrinkage Workgroup aims to be the #1 think tank for shrinkage management of consumer products.
The ECR Shrinkage Workgroup aims to be the #1 think tank for shrinkage management of consumer products.
DATA MANAGEMENT
The ECR Data Management Committee promotes the efficient deployment of data management processes and the development of best practice data management procedures for the consumer product sector in Ireland.
ECR IRELAND SERVICES
ANNUAL CONFERENCE
The ECR Ireland Annual Conference 2012 takes place on May 24th in the Guinness Storehouse. The theme is "Next Generation Retailing"
JOIN ECR 2012
Work with the major retailers & suppliers in Ireland to develop better practices and keep upto date with international developments.
ECR IRELAND FEATURED NEWS
ECR Consumer & Shopper Journey
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The ECR Consumer & Shopper Journey Framework
The framework was jointly launched by ECR Europe and the US Commission on Shopper Marketing in April 2011. It is set to revolutionise global shopper-centric marketing methods.The ECR Ireland C&SJ Learning Programme
ECR Ireland is facilitating a Learning Programme with the objective of ensuring that its members become early adopters & experts in the application of the Consumer & Shopper Journey Framework.Find out more
