ECR CatMan Workgroup
It is critical that CatMan professionals keep abreast of all shopper and consumer research as meeting their needs is at the heart of category management.
Most manufacturers expect the Category Manager to be a 'liaison' among departments and the focus of a strategy that works for the retail customer. Retailers demand of their own CatMan professionals this same level of expertise, and expect a sophisticated strategy for every category, whole aisle, whole store, private label, and for every store location.
As such, the category management function is the key to collaborative activity, without which both brand and sales activity would be harder to implement.
ECR CatMan Workgroup
ECR Ireland believes that there should therefore be a community whereby CatMan professionals can exchange information, share best practices, commission shopper research & training courses and work together in a non-competitive capacity to improve the standards of category management in Ireland.
To this extent, ECR Ireland is launching a CatMan Workgroup for retailers and suppliers in Ireland. The Workgroup will have as its Co-Chairs, Susan Moore D'Arcy (Unilever) and Jane Ryan (BWG Foods) and will aim to advance standards in category management in Ireland.
Jane Ryan, BWG Foods & Susan Moore D'Arcy, Unilever
The Workgroup aims to be a meeting place for thought leadership, training resources, events, consultants, industry share groups, and 'all things CatMan', using a broad definition to include Shopper Insights, Consumer Insights, Trade Promotions, In-Store Execution and anything else that impacts strategic Sales and Marketing. An ECR CatMan website will become an information repository (created by the members) and our objective will be to become the most effective source of information, learning, networking & sharing of best practice for CatMan practitioners in Ireland.
Join Us!
We would like to invite you or a CatMan practitioner from your company to join the ECR Ireland CatMan Workgroup
Interested parties should contact declancarolan@ecrireland.ie
Workgroup meetings for 2010 will be bi-monthly.
Quarterly CatMan Forums have been scheduled with BWG Foods hosting the opening event.
Future training courses and collaborative research will be decided by the Workgroup.
Most manufacturers expect the Category Manager to be a 'liaison' among departments and the focus of a strategy that works for the retail customer. Retailers demand of their own CatMan professionals this same level of expertise, and expect a sophisticated strategy for every category, whole aisle, whole store, private label, and for every store location.
As such, the category management function is the key to collaborative activity, without which both brand and sales activity would be harder to implement.
ECR CatMan Workgroup
ECR Ireland believes that there should therefore be a community whereby CatMan professionals can exchange information, share best practices, commission shopper research & training courses and work together in a non-competitive capacity to improve the standards of category management in Ireland.
To this extent, ECR Ireland is launching a CatMan Workgroup for retailers and suppliers in Ireland. The Workgroup will have as its Co-Chairs, Susan Moore D'Arcy (Unilever) and Jane Ryan (BWG Foods) and will aim to advance standards in category management in Ireland.
Jane Ryan, BWG Foods & Susan Moore D'Arcy, Unilever
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The Workgroup aims to be a meeting place for thought leadership, training resources, events, consultants, industry share groups, and 'all things CatMan', using a broad definition to include Shopper Insights, Consumer Insights, Trade Promotions, In-Store Execution and anything else that impacts strategic Sales and Marketing. An ECR CatMan website will become an information repository (created by the members) and our objective will be to become the most effective source of information, learning, networking & sharing of best practice for CatMan practitioners in Ireland.
Join Us!
We would like to invite you or a CatMan practitioner from your company to join the ECR Ireland CatMan Workgroup
Interested parties should contact declancarolan@ecrireland.ie
Workgroup meetings for 2010 will be bi-monthly.
Quarterly CatMan Forums have been scheduled with BWG Foods hosting the opening event.
Future training courses and collaborative research will be decided by the Workgroup.
ECR Ireland CatMan Training Course for Intermediate / Advanced level category management practitioners
1 1/2 day course featuring academic and practical in-store learning
1 1/2 day course featuring academic and practical in-store learning
Wednesday 14th April
Training Course specially prepared & delivered for ECR Ireland by IGD
Wednesday 19th May
Collaborative retailer / supplier CatMan tour of Superquinn Ballinteer
Training Course specially prepared & delivered for ECR Ireland by IGD
Wednesday 19th May
Collaborative retailer / supplier CatMan tour of Superquinn Ballinteer
There is an unprecedented requirement for the Irish grocery industry to illustrate how every discipline delivers a return on investment. Category management is no exception to this but to do so requires clear, concise and strategic planning.
For this purpose, ECR Ireland is hosting a 1 1/2 day training course for intermediate/advanced CatMan practitioners with the aim of advancing the standards of category management through academic & practical learning.
Wednesday 14th April
Training Course facilitated by IGD.
During the last thirteen years IGD have helped companies to introduce and embed category management and shopper marketing best practice into their business, through a better understanding of category planning, shopper understanding, data analysis, benchmarking and in-store implementation. This workshop will provide businesses with practical tools, templates and case study examples from leading retailers and suppliers.
Agenda
Retailer Economics and Strategies
How do Retailers measure Suppliers
Considering Retail Buyer KPIs
Retailer / Supplier Segmentation who should we work with
Category Strategy Setting what are our levers for growth
Determining Range, Merchandising & Promotional Strategies
Developing Engaging Category Commercial Propositions
Ensuring a Return on Your Investment
Action Planning what do I need implement in my business
Wednesday 19th May
Superquinn will launch planograms for the Health & Beauty category in May following significant input from Unilever and P&G. A shop tour in the Ballinteer store will explain the rationale of the new planogram in detail and enable participants to see the theory in practice.
Particpation in this unique course is open to all interested CatMan practitioners.
Cost - ECR members 500 + vat / non-members 600 + vat
Resrvations to declancarolan@ecrireland.ie
ECR Ireland CatMan Website
ECR members only
Coming soon ... March 2010
ECR members only
Coming soon ... March 2010
The ECR Ireland CatMan Website will be a repository for all relevant CatMan information and aims to be a 1st source of reference for research by CatMan practitioners. It can be accessed by ECR Ireland members only and it's content will be managed by the ECR CatMan Workgroup. The website will be launched during March 2010.
The content of the website will be
o CatMan workgroup activities & members
o Case studies
o Academic articles
o Shopper insights
o Research
o Testimonials
o ECR Europe & IGD material
o Listings of service providers for Irish CatMan practitioners
o CatMan Links
ECR members can access the website through the link below and receive a username and password by contacting ECR Ireland
The content of the website will be
o CatMan workgroup activities & members
o Case studies
o Academic articles
o Shopper insights
o Research
o Testimonials
o ECR Europe & IGD material
o Listings of service providers for Irish CatMan practitioners
o CatMan Links
ECR members can access the website through the link below and receive a username and password by contacting ECR Ireland
ECR Ireland has set up a CatMan Group at LinkedIn.
Instigated during November '09, we will be encouraging CatMan professionals to join the group which will allow for expressing viewpoints on CatMan principles & activities and networking.
Join the ECR Ireland CatMan Group at LinkedIn
