Join the CatMan Workgroup
Participation in the ECR Ireland CatMan Workgroup is a benefit of ECR Ireland membership. The Workgroup meets bi-monthly with c.30 active members at present and new members are most welcome for 2012. The strategy & direction of the Workgroup and the initiation of the sub-groups is determined by the participants which allows everybody the opportunity to truly develop category management skills in Ireland. Participation is open to retailers, suppliers & service providers regardless of industry ECR members receive significant discounts for ECR training & conferences.For full information on the CatMan Workgroup and ECR Ireland membership – contact declancarolan@ecrireland.ie.
Full Membership Details
What is a Category Manager?
It is critical that CatMan professionals keep abreast of all shopper and consumer research as meeting their needs is at the heart of category management.
Most manufacturers expect the Category Manager to be a 'liaison' among departments and the focus of a strategy that works for the retail customer. Retailers demand of their own CatMan professionals this same level of expertise, and expect a sophisticated strategy for every category, whole aisle, whole store, private label, and for every store location.
As such, the category management function is the key to collaborative activity, without which both brand and sales activity would be harder to implement.
ECR CatMan Workgroup
ECR Ireland believes that there should therefore be a community whereby CatMan professionals can exchange information, share best practices, commission shopper research & training courses and work together in a non-competitive capacity to improve the standards of category management in Ireland.
To this extent, ECR Ireland is launching a CatMan Workgroup for retailers and suppliers in Ireland. The Workgroup will have as its Co-Chairs, Susan Moore D'Arcy (Unilever) and Jane Ryan (Topaz Energy) and will aim to advance standards in category management in Ireland.
Jane Ryan, Topaz Energy & Susan Moore D'Arcy, Unilever
The Workgroup aims to be a meeting place for thought leadership, training resources, events, consultants, industry share groups, and 'all things CatMan', using a broad definition to include Shopper Insights, Consumer Insights, Trade Promotions, In-Store Execution and anything else that impacts strategic Sales and Marketing. An ECR CatMan website will become an information repository (created by the members) and our objective will be to become the most effective source of information, learning, networking & sharing of best practice for CatMan practitioners in Ireland.
Join Us!
We would like to invite you or a CatMan practitioner from your company to join the ECR Ireland CatMan Workgroup
Interested parties should contact declancarolan@ecrireland.ie
Workgroup meetings for 2010 will be bi-monthly.
Quarterly CatMan Forums have been scheduled with BWG Foods hosting the opening event.
Future training courses and collaborative research will be decided by the Workgroup.
Most manufacturers expect the Category Manager to be a 'liaison' among departments and the focus of a strategy that works for the retail customer. Retailers demand of their own CatMan professionals this same level of expertise, and expect a sophisticated strategy for every category, whole aisle, whole store, private label, and for every store location.
As such, the category management function is the key to collaborative activity, without which both brand and sales activity would be harder to implement.
ECR CatMan Workgroup
ECR Ireland believes that there should therefore be a community whereby CatMan professionals can exchange information, share best practices, commission shopper research & training courses and work together in a non-competitive capacity to improve the standards of category management in Ireland.
To this extent, ECR Ireland is launching a CatMan Workgroup for retailers and suppliers in Ireland. The Workgroup will have as its Co-Chairs, Susan Moore D'Arcy (Unilever) and Jane Ryan (Topaz Energy) and will aim to advance standards in category management in Ireland.
Jane Ryan, Topaz Energy & Susan Moore D'Arcy, Unilever
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The Workgroup aims to be a meeting place for thought leadership, training resources, events, consultants, industry share groups, and 'all things CatMan', using a broad definition to include Shopper Insights, Consumer Insights, Trade Promotions, In-Store Execution and anything else that impacts strategic Sales and Marketing. An ECR CatMan website will become an information repository (created by the members) and our objective will be to become the most effective source of information, learning, networking & sharing of best practice for CatMan practitioners in Ireland.
Join Us!
We would like to invite you or a CatMan practitioner from your company to join the ECR Ireland CatMan Workgroup
Interested parties should contact declancarolan@ecrireland.ie
Workgroup meetings for 2010 will be bi-monthly.
Quarterly CatMan Forums have been scheduled with BWG Foods hosting the opening event.
Future training courses and collaborative research will be decided by the Workgroup.