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Cuisine de France win ECR CatMan Award 2011
Cuisine de France were announced as recipients of the ECR CatMan Award 2011 at the Path to Purchase Conference on Nov 8th.Cuisine de France showed that an effective category management strategy can be a game changer in modern Irish retailing. The great success that Cuisine de France had was due to identifying a clear consumer need and developing a category management approach that improved product availability while exploiting the consumer opportunity by time of day and day of week.
In presenting the Award, David Cotter, Co-Chair of ECR Ireland said "As a panel of judges we believe by combining supply & demand side strategies, to solve a consumer & retailer need combined with excellent shopper marketing and impressive national results that Cuisine de France were worthy recipients of the 2011 Award"
Pictured are Alan Gilson & Brian Keating receiving their Award.
Sponsor : Talysis - Media Partner : Checkout
130+ delegates from 60+ companies booked to date
Talysis, Checkout, Tesco Ireland , BWG Foods, Topaz Energy, Gala Retail Services, Applegreen , JTI, Beiersdorf Ireland Ltd, Boyne Valley Foods, Mars Ireland, Bord Bia, Nestle Ireland, Country Crest, United Biscuits, Spirit Executive, Pfizer, Green Isle Foods, Mars Ireland, PepsiCo Ireland, Glanbia Consumer Foods Ireland, Kelloggs Ireland, GlaxoSmithKline, Dale Farm, The Irish Times Ltd, Golden Irish, Heineken, CBS Outdoor, Kepak Convenience Foods, Irish Distillers Pernod Ricard, Valeo Foods, Stafford Lynch, Procter & Gamble, Ground 4D, Edward Dillon, Britvic Ireland, Premier Foods, Category Solutions, Dr. Oetker Ireland, John Player & Sons, Britvic Soft Drinks, MCCP, Unilever, Glacier Consulting, Cuisine de France, Danone Baby Nutrition, Innocent Drinks, IHBMA, FMI, Nielsen Merchandising Services, IT Carlow, Pharbiz, Kraft Foods Ireland, Johnston Mooney & O'Brien, Kelkin, Country Choice, Garlanna, Largo Foods, PML Group, McCains Foods, dunnhumby, Kerry Foods, Xcelerate, Kantar Worldpanel, Tradewins, GS1 Ireland, Snickers Workwear "p2p_front_page_oct_18.jpg")
Grasping the path to purchase has never been more important. It requires understanding the consumer & shopper journey and transforming shopper insights to shopper marketing action. Success along the path to purchase is dependent on collaboration between retailers & suppliers, consumer product marketers & category managers and store operators & supply chain managers along with continuous monitoring of the ever-changing Irish shopper.
The ECR Ireland Category Management & Shopper Marketing Conference takes place on Tuesday 8th November in the Clarion Hotel, Liffey Valley, Dublin and will examine the impact of category management and shopper marketing along the path to purchase. It will show how Irish retailers & suppliers are meeting with success by changing the game in tough economic conditions.
Central to the event will be the ECR Ireland Category Management Award 2011 featuring presentations from the four finalists Topaz Energy, BWG Foods, Cuisine de France and Danone Baby Nutrition.
Over 180 delegates from the grocery, pharmacy & DIY sectors attended the inaugural ECR Category Management conference in 2010 and a similar turnout is expected this year.
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Agenda
8.00 8.30
Registration Tea, Coffee, Pastries
8.30 9.00
What is Shopper Marketing?
Susan Darcy, Category & Customer Manager, Unilever & Ken Hughes, Director, Glacier Consulting
9.00 9.20
Cat Man Can Do
Barry Carty, BWG Foods
9.20 9.40
Growing Baby within Pharmacy
Louise Robinson, Danone Baby Nutrition
9.40 10.00
How to layout a retail store - An ECR Guide to Macro Space Planning
Jenny Maybury, MD, Category Solutions
10.00 10.20
Break Tea, Coffee
10.20 10.40
Program Shout
Olivia Caslin, Cuisine de France
10.40 11.00
Evolving the Hot Food Grab & Go Food Offer
Karen Tyner & Jane Ryan, Topaz Energy
11.00 11.25
Creating compelling category arguments for our retailer - A UK Case Study
Anna Roberts, Head of Category Management, Innocent Drinks UK
Registration Tea, Coffee, Pastries
8.30 9.00
What is Shopper Marketing?
Susan Darcy, Category & Customer Manager, Unilever & Ken Hughes, Director, Glacier Consulting
9.00 9.20
Cat Man Can Do
Barry Carty, BWG Foods
9.20 9.40
Growing Baby within Pharmacy
Louise Robinson, Danone Baby Nutrition
9.40 10.00
How to layout a retail store - An ECR Guide to Macro Space Planning
Jenny Maybury, MD, Category Solutions
10.00 10.20
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Break Tea, Coffee
10.20 10.40
Program Shout
Olivia Caslin, Cuisine de France
10.40 11.00
Evolving the Hot Food Grab & Go Food Offer
Karen Tyner & Jane Ryan, Topaz Energy
11.00 11.25
Creating compelling category arguments for our retailer - A UK Case Study
Anna Roberts, Head of Category Management, Innocent Drinks UK
11.25 11.45
Break Tea, Coffee
11.45 - 12.10
Maximising your Returns Along the Path to Purchase
Ed Roberts, MD, Talysis
12.10 12.35
5 Irish Shopper Archetypes & their mind-sets & behaviours pre, during & post purchase
Kay McCarthy, MD, MCCP
12.35 13.00
Key Note Address
Declan Ralph, Retail Development Director, BWG Foods
13.00 13.10
Announcement of ECR Ireland Category Management Award
David Cotter, Country Manager, P&G Ireland and Supplier Co-Chair, ECR Ireland
13.10 - 13.45
Light Lunch
SPONSORED PRESENTATIONS
13.45 14.15
How to Implement Shopper Marketing Strategies - Cost effective auditing of the last 50 yards
Charley Stoney, FMI
14.15 14.45
Understanding shoppers through data analysis; How to make the best decisions on range & assortment
Marek Fialek, Nielsen Merchandising Services
Break Tea, Coffee
11.45 - 12.10
Maximising your Returns Along the Path to Purchase
Ed Roberts, MD, Talysis
12.10 12.35
5 Irish Shopper Archetypes & their mind-sets & behaviours pre, during & post purchase
Kay McCarthy, MD, MCCP
12.35 13.00
Key Note Address
Declan Ralph, Retail Development Director, BWG Foods
13.00 13.10
Announcement of ECR Ireland Category Management Award
David Cotter, Country Manager, P&G Ireland and Supplier Co-Chair, ECR Ireland
13.10 - 13.45
Light Lunch
SPONSORED PRESENTATIONS
13.45 14.15
How to Implement Shopper Marketing Strategies - Cost effective auditing of the last 50 yards
Charley Stoney, FMI
14.15 14.45
Understanding shoppers through data analysis; How to make the best decisions on range & assortment
Marek Fialek, Nielsen Merchandising Services
The 2010 Conference was attended by over 180 delegates from 80+ companies
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The Nielsen Company, Topaz Energy, Uniphar, Musgrave Retail Partners Ireland, Superquinn, BWG Foods, Maxol, Barry Group, Bradleys Pharmacy, Applegreen, CSNA, Gala Retail Services, Boots, Unicare Pharmacy, Sam McCauley Chemists, Health Express Pharmacy, Findlater, Keelings, Shamrock Foods, Retailworx Ltd, J&J, Danone Baby Nutrition, Jacobs Fruitfield, Unilever, Heineken, Category Solutions, Dunhumby, Edward Dillon & Co., Kelloggs, Green Isle, Irish Distillers, Dale Farm, Coca Cola HBC, Bulmers, Dulux Paints, Richmond Marketing, John Player, Glacier Consulting, Nestle, Cadburys, IGD, Allied Foods, Kraft Foods, Kelkin, P&G, Bord Bia, Stafford Lynch, Danone Ireland, Spirit Executive, IHBMA, TradeWins, Mars Ireland, Grafton Merchanting, Robert Roberts, United Biscuits, Aldata Solution, Kepak Convenience Foods, Connacht Gold, Groundforce, United Drug, Britvic Ireland, Thomas Archer Ltd, IPU, Delphi Analytics, BHT Group, GS1 Ireland, Excellence Ltd, Bord na Mona Fuels, Diageo, Nestle Cereals, Pigsback.com, Empathy Research, Crown Paints, PS&A, Kantar World Panel, Premier Foods, Boyne Valley Foods, Talysis, Next Generation, Kerry Foods, Newspread "meeting_future_circle_of_hands.jpg")
The world is changing, Ireland is changing and shoppers are changing every company needs to keep pace. The successful companies of the future will be those that use collaborative opportunities to drive efficiency and business growth.
The ECR Ireland Annual Conference, "Meeting the Future Together" took place on 26th May 2011. It focused on the changes to the global & domestic economy, its impact on our industry and the effect it is having on the shopper & consumer. The Conference emphasised the benefits of working together to develop better practices and launched the ECR Consumer & Shopper Journey Framework ... the next step from Category Management.
Download presentations here
