Join ECR Ireland 2010
Efficient Consumer Response Ireland is about Irish based companies working together to satisfy Irish consumer wishes and to drive out unnecessary costs from the supply chain.
All retailers & suppliers of consumer products in Ireland are invited to join ECR Ireland 2010.
Efficient Consumer Response Ireland is about Irish based companies working together to satisfy Irish consumer wishes and to drive out unnecessary costs from the supply chain.
All retailers & suppliers of consumer products in Ireland are invited to join ECR Ireland 2010.
ECR Activities
ECR Shrinkage Share Shop
ECR Supply Chain Workgroup
ECR CatMan Workgroup
Access to CatMan Website
ECR Surveys
ECR Ireland Newsletters
ECR Shrinkage Share Shop
ECR Supply Chain Workgroup
ECR CatMan Workgroup
Access to CatMan Website
ECR Surveys
ECR Ireland Newsletters
ECR Events
ECR Holistic Shopper Research
ECR Conferences
CatMan Training Courses
CatMan Breakfast Forums
Collaborative projects
ECR Holistic Shopper Research
ECR Conferences
CatMan Training Courses
CatMan Breakfast Forums
Collaborative projects
Membership Benefits
ECR Europe Publications
Contribute to national ECR Ireland initiatives
Establish relationships
Relevant networking
Work together with like-minded retailers & suppliers.
ECR Europe Publications
Contribute to national ECR Ireland initiatives
Establish relationships
Relevant networking
Work together with like-minded retailers & suppliers.
Join ECR Ireland here
Full ECR Ireland membership details here
Download the ECR Ireland Membership Benefits and Application Form 2010
ECR Ireland CatMan Training Course for Intermediate / Advanced level category management practitioners
Wednesday 14th April
Specially prepared & delivered for ECR Ireland by IGD
Agenda
Retailer Economics and Strategies
How do Retailers measure Suppliers
Considering Retail Buyer KPIs
Retailer / Supplier Segmentation who should we work with
Category Strategy Setting what are our levers for growth
Determining Range, Merchandising & Promotional Strategies
Developing Engaging Category Commercial Propositions
Ensuring a Return on Your Investment
Action Planning what do I need implement in my business
More details at ECR CatMan Workgroup
Wednesday 14th April
Specially prepared & delivered for ECR Ireland by IGD
Agenda
Retailer Economics and Strategies
How do Retailers measure Suppliers
Considering Retail Buyer KPIs
Retailer / Supplier Segmentation who should we work with
Category Strategy Setting what are our levers for growth
Determining Range, Merchandising & Promotional Strategies
Developing Engaging Category Commercial Propositions
Ensuring a Return on Your Investment
Action Planning what do I need implement in my business
More details at ECR CatMan Workgroup
ECR Ireland CatMan Website
ECR members only
Coming soon ... April 2010
ECR members only
Coming soon ... April 2010
The ECR Ireland CatMan Website will be a repository for all relevant CatMan information and aims to be a 1st source of reference for research by CatMan practitioners. It can be accessed by ECR Ireland members only and it's content will be managed by the ECR CatMan Workgroup. The website will be launched during March 2010.
The content of the website will be
o CatMan workgroup activities & members
o Case studies
o Academic articles
o Shopper insights
o Research
o Testimonials
o ECR Europe & IGD material
o Listings of service providers for Irish CatMan practitioners
o CatMan Links
ECR members can access the website through the link below and receive a username and password by contacting ECR Ireland
The Workgroup will be co-chaired by Susan Moore D'Arcy, Unilever & Jane Ryan, BWG Foods and will host it's next meeting on March 9th 2010.Read more ...
An effective promotions strategy was absolutely critical during 2009 in order to satisfy the Irish consumer demand for value. With so many product promotions taking place and with the likelihood of this demand for value set to remain, now is an important time to review promotional performance and plan effectively for 2010.
To this effect, ECR Ireland will present a perspective on promotions 2009 - 2010 at its annual conference on 27th January 2010.
Using Irish consumer / shopper data TNS Worldpanel and Glendinning Management Consultants will review:
1. What happened in Ireland during 2009
2. How growth can be achieved and what part promotions can play in this
3. The importance of Shopper insight as the platform for a strategic approach in challenging times
4. The role of having a Category Vision in the sell of promotional plan
5. Setting objectives - Who is your target Shopper and what behaviour changes do you expect to occur
6. Who buys price led promotions - Real vs Deal shoppers
7. Equity Building vs Transactional Promotions
The content of the website will be
o CatMan workgroup activities & members
o Case studies
o Academic articles
o Shopper insights
o Research
o Testimonials
o ECR Europe & IGD material
o Listings of service providers for Irish CatMan practitioners
o CatMan Links
ECR members can access the website through the link below and receive a username and password by contacting ECR Ireland
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Who is the "New Irish Shopper"?
How best can we reach them?
Can we reduce costs in doing so?
How best can we reach them?
Can we reduce costs in doing so?
ECR Ireland
Holistic Shopper Research 2009
Holistic Shopper Research 2009
The 2nd ECR Ireland Holistic Shopper Research was commissioned by the Board of ECR Ireland and released on January 27th 2010 at the ECR Ireland Conference.
This report is arguably the most comprehensive Holistic Shopper research study in the Irish market.
In tapping into the views and opinions of the Irish shopper by way of a nationally representative sample of shoppers, the research has produced compelling insights regarding the Irish shopper's behavioural patterns, triggers towards retailer choice, and underlying motivating factors drawing the shopper towards one product over another in-store.
The first section of the report presents the study findings in 100 slide PowerPoint format, while full details of the National Shopper Study are included in the following section, in the form of a 450+ page Tabular Report
Following a year of such dramatic change, understanding current Irish shopper behaviour is absolutely essential. Success for 2010 will be achieved by those companies who are closest to the consumer and who satisfy their demand best.
This report is the only means by which many companies can afford such significant national shopper research. It is available to ECR members for 3,000 and non-members for 3,500.
Enquiries to declancarolan@ecrireland.ie
This report is arguably the most comprehensive Holistic Shopper research study in the Irish market.
In tapping into the views and opinions of the Irish shopper by way of a nationally representative sample of shoppers, the research has produced compelling insights regarding the Irish shopper's behavioural patterns, triggers towards retailer choice, and underlying motivating factors drawing the shopper towards one product over another in-store.
The first section of the report presents the study findings in 100 slide PowerPoint format, while full details of the National Shopper Study are included in the following section, in the form of a 450+ page Tabular Report
Following a year of such dramatic change, understanding current Irish shopper behaviour is absolutely essential. Success for 2010 will be achieved by those companies who are closest to the consumer and who satisfy their demand best.
This report is the only means by which many companies can afford such significant national shopper research. It is available to ECR members for 3,000 and non-members for 3,500.
Enquiries to declancarolan@ecrireland.ie
Table of Contents of 100 slide Research Results
Download sample results from ECR Ireland Holistic Shopper Research 2009
Download sample results from ECR Ireland Holistic Shopper Research 2009
Join the ECR CatMan Workgroup
ECR launch a CatMan Workgroup to advance standards
in Irish Category Management
in Irish Category Management
The Workgroup will be co-chaired by Susan Moore D'Arcy, Unilever & Jane Ryan, BWG Foods and will host it's next meeting on March 9th 2010.Read more ...
Promotions: A perspective
An effective promotions strategy was absolutely critical during 2009 in order to satisfy the Irish consumer demand for value. With so many product promotions taking place and with the likelihood of this demand for value set to remain, now is an important time to review promotional performance and plan effectively for 2010.To this effect, ECR Ireland will present a perspective on promotions 2009 - 2010 at its annual conference on 27th January 2010.
Using Irish consumer / shopper data TNS Worldpanel and Glendinning Management Consultants will review:
1. What happened in Ireland during 2009
2. How growth can be achieved and what part promotions can play in this
3. The importance of Shopper insight as the platform for a strategic approach in challenging times
4. The role of having a Category Vision in the sell of promotional plan
5. Setting objectives - Who is your target Shopper and what behaviour changes do you expect to occur
6. Who buys price led promotions - Real vs Deal shoppers
7. Equity Building vs Transactional Promotions
ECR Ireland
announce new Co-Chairs.
announce new Co-Chairs.
May 2009
Efficient Consumer Response (ECR) Ireland announces the appointment of their new Co-Chairs, Retailer Co-Chair as James Wilson (Superquinn) and Supplier Co-Chair as John Casey (Allied Logistics).Read more ...
Efficient Consumer Response (ECR) Ireland announces the appointment of their new Co-Chairs, Retailer Co-Chair as James Wilson (Superquinn) and Supplier Co-Chair as John Casey (Allied Logistics).Read more ...
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Letter from new ECR Co-Chairs.
We are delighted to announce our acceptance in becoming Co-Chairs of Efficient Consumer Response Ireland and to acknowledge that it is a great honour for us to do so. Our tenure will uphold the established ECR principles of Irish retailers & suppliers - working together to better serve the Irish consumer.
Read more ...
